Alfred University News

Alfred University professor contributes to ‘Nonviolence Now’ campaign in Rochester

Judy Livingston, associate professor of graphic design in Alfred University’s School of Art and Design, contributed to the “Nonviolence Now, More Than Ever” campaign in Rochester, NY. The campaign promotes solidarity in the community and highlights the power of positive individual choices during the prolonged COVID-19 crisis and current protests against racial injustice.


ALFRED, NY – Judy Livingston, associate professor of graphic design in Alfred University’s School of Art and Design, contributed to the “Nonviolence Now, More Than Ever” campaign in Rochester, NY. The campaign promotes solidarity in the community and highlights the power of positive individual choices during the prolonged COVID-19 crisis and current protests against racial injustice.

Livingston designed the graphic artwork used on billboards, on buses, and on social media.

The campaign is an extension of the M.K. Gandhi Institute for Nonviolence project, “Nonviolence Now,” created in partnership with Causewave Community Partners, Monroe County, the City of Rochester, Regional Transit Service, and Lamar Advertising. Livingston worked on the project with Liz Chatterton, copywriter for Article Group, and Aaron Lattanzio, senior program manager for Causewave.

Livingston said she has volunteered for years with Causewave (formerly The Ad Council of Rochester), which serves more than 200 community organizations each year.

“I felt the best way for me to help (during the pandemic) was to reach out and connect with Causewave,” she said. “We hope the unfinished sentences used in the ads like ‘I keep my cool by …’ will encourage people to stop and think and make constructive, nonviolent choices.”

“The campaign reminds community members that now, more than ever, we need to love and care for one another, and to think before reacting,” according to a press release from the Gandhi Institute. “When structural inequalities are exacerbated, interpersonal violence tends to follow. Nonviolence Now ads invite the Rochester community to interrupt this pattern.”

WXXI, Rochester NPR affiliate, story on the Gandhi Institute’s Nonviolence Now campaign.

Rochester Beacon story on Nonviolence Now campaign