McComsey Career Development Center
Visual Arts : Graphic Design

Processes, Techniques and Specific Knowledge Areas

__Types of design

  • Poster
  • Packaging
  • Book
  • Exhibit
  • Web/interactive electronic media
  • Brand identity/corporate
  • Environmental
  • Typographic
  • Game
  • Television graphic
  • Broadcast
  • Promotional
  • Icon
  • Catalog
  • Newsletter, Newspaper, Magazine
  • Signage
  • Novelty
  • Album cover
  • Clothing applications
  • Advertising

__Techniques:

  • Vector drawing
  • raster painting and processing
  • text processing and display
  • virtual three-dimensional modeling
  • digital motion imaging
  • algorithmic imaging
  • interactive and telematic communication
  • visual systems/structures based on gestalt laws

__Web design:

  • HTML coding
  • CD authoring
  • JavaScript
  • Design for interactive electronic media

__Study of symbols, image impact
__Typography/typesetting
__Color theory
__Color separation
__Retouching/color correction
__Video streaming and sequencing
__Electronic pre-press
__Proofreading, editing and grammar
__Sales orientation
__Client psychology

Materials, Equipment and Technology

__Computer programs:

  • Adobe Photoshop, Illustrator, Premiere, Pagemaker, GoLive, PageMil, InDesign, Acrobat
  • Macromedia Director, Flash/FlashMX, Freehand, Dreamweaver, After Effects
  • QuarkXPress
  • Imageready
  • Agfa Photowise
  • Microsoft FrontPage
  • BBEdit
  • Maxon Cinema 3D
  • QuickTime
  • Sound Edit 16
  • Final Cut Pro
  • iMovie
  • HTML and Javascript

__Pre-press for: digital printing, offset printing (four-color process, spot)
__Digital cameras
__Scanners