Alfred University News

Alumnus Mark V. Mertel publishes book on entrepreneurship

Alfred University alumnus Mark V. Mertel ’67 has published a book which focuses on ways to successfully start and grow a business.

Mertel earned a bachelor’s degree in economics from Alfred University in 1967. His book, “The Entrepreneur’s Gameplan: Taking Your Idea from Thought to Winning Execution,” was published Dec. 19, 2022 and is available on Amazon.

“Using the real-life lessons he’s learned over his career as an entrepreneur, Mark Mertel walks you step-by-step through developing a gameplan for launching or expanding your business,” Amazon says of Mertel book. As founder/co-founder of several companies and nonprofits, “Mark brings nearly 50 years of entrepreneurial experience to guide entrepreneurs into becoming as prepared as possible before they launch or expand a business.”

Mertel is founder and CEO of Entrepreneurs Growth Group, a small business consulting firm, and is CEO of Partners Managing General Underwriters (PMGU), which provides medical stop loss insurance to self-funded health plans.