Press Releases

Alfred University marketing professor receives fellowship from international intelligence council

Alfred University | 12/04/19

Shelly Freyn
Shelly Freyn

Shelly Freyn, assistant professor of marketing at Alfred University, has been inducted into the Council of Competitive Intelligence Fellows. She was one of seven inductees recognized for their contributions to the field of competitive intelligence.


ALFRED, NY – Shelly Freyn, assistant professor of marketing at Alfred University, has been inducted into the Council of Competitive Intelligence Fellows. She was one of seven inductees recognized for their contributions to the field of competitive intelligence.

Competitive intelligence (CI) is a sister discipline to market research. It is a result of gathering and analyzing information about a company’s industry, competitors, customers and, most importantly, macro environmental trends that offer a strategic advantage to an organization. The new Fellows “span commercial, education and not-for-profit sectors,” according to a press release from the Council announcing the inductees.

“I am truly honored and humbled to be inducted as a CI fellow,” Freyn commented. “My goal is to continue to further my research in the CI field with a focus on integrating some of the newer programs at Alfred University such as Health Planning and Management and the upcoming Analytics degrees.”

This academic year, Alfred University’s College of Business began offering a new bachelor’s degree in Health Planning and Management, and a minor in Data Analytics. The University has applied to the New York State Education Department for approval of new degree offerings in Business Analytics and Data Analytics.

Freyn was appointed to the business faculty at Alfred University in August, after serving nearly 11 years as assistant professor of business at Mercyhurst University in Erie, PA. At Mercyhurst, she was co-creator of one of the first undergraduate programs in the country in business and competitive intelligence. The program now boasts more than 100 alumni working in competitive intelligence and strategy at some of the top firms in the country.

She served for more than a decade as advisor to Mercyhurst’s student chapter of Strategic and Competitive Intelligence Professionals (SCIP), the largest global association in competitive intelligence. She was the advisor for more than 20 master’s theses in competitive intelligence, and in 2017 was a recipient of SCIP’s Distinguished Member Award in academia. Freyn has recently published on the topic of competitive intelligence and artificial intelligence and her more recent research efforts focus on integrating competitive intelligence with business analytics to improve strategy for both the boardroom and the classroom.

The Council of Competitive Intelligence Fellows is an educational non-profit organization whose mission is to sustain and foster the competitive intelligence discipline. Through roles as Ambassadors, Champions, Mentors, and Educators, the Council’s Fellows provide thought leadership, educational guidance and awareness of sound competitive intelligence and related practices. Council Fellows span the globe, representing Argentina, Australia, Canada, Germany, Israel, Italy, Portugal, South Africa, Sweden, the United Kingdom and the United States.