Shelly Freyn

Education

• DBA: Marketing, Anderson University, 2017
• MBA: Marketing/Management, St. Bonaventure University, 2005
• BS: Food Technology, Cornell University, 1987
• Post Bac: Marketing, Mercyhurst University, 2008

Specialties / Areas of Interest

• Competitive Intelligence, Market Research, Experiential Learning & New Methodologies

Biography

Learn more about Shelly...

Courses Taught

• Principles of Marketing
• Marketing Research
• International Marketing
• Consumer Behavior
• Integrated Marketing Communications
• Research Methods
• MBA- Competitive Intelligence & Strategy
• MBA- Creativity & Innovation

Research, Publications, & Presentations

Research & Publications

• Collaborative engagement experience-based learning: A teaching framework for business education. Sedaghat Jou, M. & Rodney, S. Higher Education, Skills and Work-Based Learning April 2021
• Competitive intelligence: A prescription for U.S. healthcare? Farley, F. Foresight: North America Special Edition 2020
• The future of competitive intelligence in an AI-enabled world Hoffman, F. The International Journal of Value Chain Management 2019

Awards/Honors

• Faculty Scholar Award Alfred University April, 2021
• Competitive Intelligence Fellowship; CI Council 2019
• Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017

Affiliations & Memberships

• SCIP, Global
• American Marketing Association, Global

Professional Experience

Twenty years experience in industry ranging from research & development, management, market research and technical sales. Worked at/with Quaker Oats, Unilever, Nestle', Conagra, Heinz and many more companies. Ask me about my patent that started a whole new multi-billion dollar product category!