
Shelly Freyn
Education
- DBA: Marketing, Anderson University, 2017
- MBA: Marketing/Management, St. Bonaventure University, 2005
- BS: Food Technology, Cornell University, 1987
- Post Bac: Marketing, Mercyhurst University, 2008
Specialties / Areas of Interest
- Competitive Intelligence, Market Research, Experiential Learning & New Methodologies
Biography
Learn more about Shelly...
Courses Taught
- Principles of Marketing
- Marketing Research
- International Marketing
- Consumer Behavior
- Integrated Marketing Communications
- Research Methods
- MBA- Competitive Intelligence & Strategy
- MBA- Creativity & Innovation
Research, Publications, & Presentations
Research & Publications
- Collaborative engagement experience-based learning: A teaching framework for business education. Sedaghat Jou, M. & Rodney, S. Higher Education, Skills and Work-Based Learning April 2021
- Competitive intelligence: A prescription for U.S. healthcare? Farley, F. Foresight: North America Special Edition 2020
- The future of competitive intelligence in an AI-enabled world Hoffman, F. The International Journal of Value Chain Management 2019
Awards/Honors
- Faculty Scholar Award Alfred University April, 2021
- Competitive Intelligence Fellowship; CI Council 2019
- Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017
Affiliations & Memberships
- SCIP, Global
- American Marketing Association, Global
Professional Experience
Twenty years experience in industry ranging from research & development, management, market research and technical sales. Worked at/with Quaker Oats, Unilever, Nestle', Conagra, Heinz and many more companies. Ask me about my patent that started a whole new multi-billion dollar product category!
Faculty/Staff Directory
What makes a place great? The consistent hard work of its caring & friendly faculty/staff. Every person here is a valued member of a living-learning community, and it really shows.
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