Education
- DBA: Marketing, Anderson University, 2017
- MBA: Marketing/Management, St. Bonaventure University, 2005
- BS: Food Technology, Cornell University, 1987
- Post Bac: Marketing, Mercyhurst University, 2008
Specialties/Areas of Interest
- Competitive Intelligence
- Market Research
- Experiential Learning
- New Pedagogy Methodologies
Biography
Learn more about Shelly...
Courses Taught
- Principles of Marketing
- Consumer Behavior
- International Marketing
- Integrated Marketing Communications
- Marketing Research
- Marketing Practicum
- Strategic Marketing
- MBA- Competitive Intelligence & Strategy
- MBA- Creativity & Innovation
Research, Publications, & Presentations
Research & Publications
- SWOT analysis problems and solutions: Practitioners' feedback into the ongoing academic debate King, T. & Morrison, J. Journal of Intelligence Studies in Business 2023
- Competitive Intelligence in an AI world: Practitioners' thoughts on technological advances and the educational needs of their successors Hoffman, F. Journal of Intelligence Studies in Business 2023
- Collaborative engagement experience-based learning: A teaching framework for business education. Sedaghat Jou, M. & Rodney, S. Higher Education, Skills and Work-Based Learning April 2021
- Competitive intelligence: A prescription for U.S. healthcare? Farley, F. Foresight: North America Special Edition 2020
- The future of competitive intelligence in an AI-enabled world Hoffman, F. The International Journal of Value Chain Management 2019
Awards/Honors
- Excellence in Teaching Award Alfred University 2022
- Tredennick Chair in Entrepreneurial Studies Alfred University 2022-present
- Faculty Scholar Award Alfred University April 2021
- Competitive Intelligence Fellowship; CI Council 2019
- Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017
Affiliations & Memberships
- SCIP, Global
- American Marketing Association, Global
