Shelly Freyn

Assistant Professor Marketing
College of Business
College of Business

Education

  • DBA: Marketing, Anderson University, 2017
  • MBA: Marketing/Management, St. Bonaventure University, 2005
  • BS: Food Technology, Cornell University, 1987
  • Post Bac: Marketing, Mercyhurst University, 2008
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Specialties / Areas of Interest

  • Competitive Intelligence, Market Research, Experiential Learning & New Methodologies

Biography

A little about me:

Courses Taught

  • Principles of Marketing
  • Marketing Research
  • International Marketing
  • Consumer Behavior
  • Integrated Marketing Communications
  • Research Methods
  • MBA- Competitive Intelligence & Strategy
  • MBA- Creativity & Innovation

Research, Publications, & Presentations

Research & Publications

Awards/Honors

  • Faculty Scholar Award Alfred University April, 2021
  • Competitive Intelligence Fellowship; CI Council 2019
  • Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017

Affiliations & Memberships

Professional Experience

Twenty years experience in industry ranging from research & development, management, market research and technical sales. Worked at/with Quaker Oats, Unilever, Nestle', Conagra, Heinz and many more companies. Ask me about my patent that started a whole new multi-billion dollar product category!

Faculty/Staff Directory

What makes a place great? The consistent hard work of its caring & friendly faculty/staff. Every person here is a valued member of a living-learning community, and it really shows.

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