Shelly Freyn

Associate Professor of Marketing
College of Business
College of Business


  • DBA: Marketing, Anderson University, 2017
  • MBA: Marketing/Management, St. Bonaventure University, 2005
  • BS: Food Technology, Cornell University, 1987
  • Post Bac: Marketing, Mercyhurst University, 2008
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Specialties / Areas of Interest

  • Competitive Intelligence
  • Market Research
  • Experiential Learning
  • New Pedagogy Methodologies


Learn more about Shelly...

Courses Taught

  • Principles of Marketing
  • Consumer Behavior
  • International Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Marketing Practicum
  • Strategic Marketing
  • MBA- Competitive Intelligence & Strategy
  • MBA- Creativity & Innovation

Research, Publications, & Presentations

Research & Publications


  • Excellence in Teaching Award Alfred University 2022
  • Tredennick Chair in Entrepreneurial Studies Alfred University 2022-present
  • Faculty Scholar Award Alfred University April, 2021
  • Competitive Intelligence Fellowship; CI Council 2019
  • Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017

Affiliations & Memberships

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