You will need to complete the Business Professional Core and the Arts and Sciences Core, general, and arts and sciences electives totaling a minimum of 60 credit hours. In addition, all marketing majors must take:
- MKTG 310 Graphic Design in Marketing
- MKTG 452 Marketing Research
- MKTG 479 Consumer Behavior
- MKTG 486 Promotion Strategy
- MKTG 499 Strategic Marketing Management
Plus, choose from one of the following:
- MKTG 453 Marketing Practicum
- MKTG 460 Seminar in Marketing
- MKTG 482 Sales Management
- MKTG 489 International Marketing
Business Professional Core Requirements
- ACCT 211 Financial Accounting
- ACCT 212 Managerial Accounting
- BUSI 105 Business Perspectives
- BUSI 106 Contemporary Business
- BUSI 457 International Business
or FIN 458 International Financial Management
or ECON 412 International Economics
or MKTG 489 International Marketing
- BUSI 499 Business Policy
- FIN 348 Managerial Finance
- LAW 241 The Legal Environment of Business
- MGMT 328 Management and Organizational Behavior
- MGMT 484 Operations Management
- MIS 101 Computers and Society
- MIS 390 Introduction to Management Information Systems
- MKTG 221 Marketing Principles and Management
Additional Requirements:
Students are required to complete a Field Experience option selected from the following choices:
- Approved Internship (BUSI 485)
- Advanced courses with Active Learning Component (designated as Field Experience – CPS Business School)
Arts and Sciences Core
Quantitative Methods
- BUSI 113 Business Statistics
- BUSI 213 Research Methods for Business
- MATH 104 Quantitative Methods for Business
Communications
- ENGL 101 Writing I
- ENGL 102 Writing II
Economics
- ECON 201 Principles of Microeconomics
- ECON 202 Principles of Macroeconomics
Social Sciences (minimum)
Natural Sciences (minimum)
Humanities (minimum)
*MATH 151-Calculus I can substitute for MATH 104. Writing requirements are specified in the Catalog under General Education Requirements for Liberal Arts and Sciences, Basic Competencies, Written Communication.