The success of every product or service relies on an in-depth knowledge of the marketing process. In Alfred University's marketing major, you will not only LEARN about marketing, you will work with real companies in many classes DOING marketing. By rolling up your sleeves and assisting start-ups to big businesses, you gain experience, become better prepared for a marketing career all while making a positive impact!
Join one of AU's lively student clubs or organizations. We've got you covered with whatever you're interested in.
Fun and educational faculty-led study trips take you to Germany, Central America, and beyond.
You will learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills.
Alfred not only offers a "hands-on" marketing degree, but the paths you can take with marketing are endless. Since we are a small college, faculty and advisors are available to help you find your passion. Explore Marketing + (insert your passion) options, Courses and more below.
Alfred University's College of Business is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). Fewer than 5% of business schools and colleges worldwide have met the rigorous standards for this notable achievement. What does that mean for you? Expect the highest of quality and the most diligent of faculty.
Courses for the Marketing major are listed in our digital Undergraduate Catalog.
Marketing as a double major is available to any AU student. Courses for the Marketing Double Major are listed in our digital Undergraduate Catalog.
Learn More About Double Majors
View Double Major CoursesAlfred University's minor in marketing is open to all majors. Courses for the Marketing Minor are listed in our digital Undergraduate Catalog.
Art and marketing are a natural. Many of AU’s art majors minor in marketing to understand consumer behavior, research and strategy. Working with real companies in the courses offers numerous opportunities to use art skills and build the portfolio!
If you are a numbers person, AU is one of the first undergraduate programs that offers business analytics as a minor and major. With artificial intelligence and data exploding (especially via social media), combining marketing and business analytics opens a world of opportunities. Courses in marketing analytics and social media marketing reinforce these skills including getting your Google Analytics certification © On the flip side, Engineering students often minor in marketing to grow their business ideas! As you can see, classes offer a unique and powerful synergy of marketing and business majors with art, engineering and liberal arts majors!
Some students are more prone to the creative aspect of marketing over the analytical. No problem! There is huge demand for communication skills from public relations to building content for social media venues. AU offers courses and a minor in communications to build a strong marketer!
Understanding why consumers buy is another aspect of marketing. Minors in psychology/sociology are a perfect fit for marketers that want to build products and campaigns to attract consumers. Classes like consumer behavior and marketing research provide tools to gain knowledge from segmentation research to focus groups.
The Bachelor's of Science business degree is composed of professional core courses shared by all majors, business courses specific to each major, business electives totaling 48 credits in business, arts and sciences and general education core courses specified for business, and liberal arts electives to reach a minimum of 60 credits of liberal arts courses (as required for all Bachelor of Science degrees). Depending on the major, you will take additional electives to reach the total of 120 credit hours required for graduation. You are also required to :
After your first year is complete, we urge all business students to gain the valuable, real-world experience only an internship can offer. Past students have interned with Fortune 500 companies, hockey foundations, religious charities, music companies, and many others.
98% of our graduates are employed full-time or entered graduate school after six months of graduation.
The digital world continues to evolve, so our marketing program focuses more on analytics and social media than ever before. In fact, ours is one of the first undergraduate degrees in business analytics and our marketing majors are flocking to the minor, creating LOTS of jobs opportunities right after graduation!
