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Marketing

The key to success

The success of every product or service, from retailing to the nonprofit sector, depends on an in-depth knowledge of the marketing process. In Alfred University's marketing major, you will develop integrated marketing communications campaigns, design a logo of your own, work with a community organization, implement marketing research projects, conduct customer analyses, and participate in product development simulations.

School

Campus Locations

Main Campus - Alfred, NY

Major

Marketing (BS)

Minor

Marketing

Networking

Join AU's lively chapter of the American Marketing Association. Prefer finance or entrepreneurship? We've got you covered.

Study Tours

Immersive, faculty-led study trips take you to Germany, Central America, and beyond.

The Right Environment

You will learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills.

AACSB Accredited

Alfred University is one of the elite group of institutions accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). Fewer than 5% of business schools and colleges world-wide have met the rigorous standards for this notable achievement.

 AACSB Accredited

AACSB Official Website

Marketing + Art

You have the opportunity to take a course in graphic design taught by our University's graphic designer because we know Art is important in the professional practice of marketing.

You will need to complete the Business Professional Core and the Arts and Sciences Core, general, and arts and sciences electives totaling a minimum of 60 credit hours. In addition, all marketing majors must take:

  • MKTG 310 Graphic Design in Marketing
  • MKTG 452 Marketing Research
  • MKTG 479 Consumer Behavior
  • MKTG 486 Promotion Strategy
  • MKTG 499 Strategic Marketing Management

Plus, choose from one of the following:

  • MKTG 453 Marketing Practicum
  • MKTG 460 Seminar in Marketing
  • MKTG 482 Sales Management
  • MKTG 489 International Marketing

Business Professional Core Requirements

  • ACCT 211 Financial Accounting
  • ACCT 212 Managerial Accounting
  • BUSI 105 Business Perspectives
  • BUSI 106 Contemporary Business
  • BUSI 457 International Business
    or FIN 458 International Financial Management
    or ECON 412 International Economics
    or MKTG 489 International Marketing
  • BUSI 499 Business Policy
  • FIN 348 Managerial Finance
  • LAW 241 The Legal Environment of Business
  • MGMT 328 Management and Organizational Behavior
  • MGMT 484 Operations Management
  • MIS 101 Computers and Society
  • MIS 390 Introduction to Management Information Systems
  • MKTG 221 Marketing Principles and Management

Additional Requirements:

Students are required to complete a Field Experience option selected from the following choices:

  • Approved Internship (BUSI 485)
  • Advanced courses with Active Learning Component (designated as Field Experience – CPS Business School)

Arts and Sciences Core

Quantitative Methods

  • BUSI 113 Business Statistics
  • BUSI 213 Research Methods for Business
  • MATH 104 Quantitative Methods for Business

Communications

  • ENGL 101 Writing I
  • ENGL 102 Writing II

Economics

  • ECON 201 Principles of Microeconomics
  • ECON 202 Principles of Macroeconomics

Social Sciences (minimum)
Natural Sciences (minimum)
Humanities (minimum)

*MATH 151-Calculus I can substitute for MATH 104. Writing requirements are specified in the Catalog under General Education Requirements for Liberal Arts and Sciences, Basic Competencies, Written Communication.

The Bachelor's of Science business degree is composed of professional core courses shared by all majors, business courses specific to each major, business electives totaling 48 credits in business, arts and sciences and general education core courses specified for business, and liberal arts electives to reach a minimum of 60 credits of liberal arts courses (as required for all Bachelor of Science degrees). Depending on the major, you will take additional electives to reach the total of 120 credit hours required for graduation. You are also required to :

  • Complete a minimum of 30 credit hours in upper division business courses
  • Maintain at least a 2.0 grade point average overall
  • Satisfy the University's Physical Education requirement (credits not included in the 120 credits required for graduation)
  • Satisfy the University's Global Perspectives requirement

After your first year is complete, we urge all business students to gain the valuable, real-world experience only an internship can offer. Past students have interned with Fortune 500 companies, hockey foundations, religious charities, music companies, and many others.

  • Most internships occur during the summer months between semesters
  • Each credit hour you'll earn equals 60 hours of work; you'll figure out the actual schedule with your site supervisor
  • Internships may or may not be paid, depending on your host organization
  • Grades are assessed based on complete, timely submission of all required internship documentation, with the final learning report weighted most heavily

Alfred University's minor in marketing is open to all majors. It provides you with an excellent opportunity to learn the basic principles of marketing products, services, ideas, places and/or personalities, while enhancing the skill sets valued by employers.

The minor includes 19 credit hours including:

  • BUSI 113 Business Statistics (ENGR 305, POLS/SOCI 230, SPYC 220 or MATH 241 may be substituted)
  • ECON 201 Principles of Microeconomics
  • MKTG 221 Marketing Principles and Management
  • MKTG 479 Consumer Behavior

Plus 6 credit hours from among the following:

  • MKTG 310 Graphic Design in Marketing
  • MKTG 452 Marketing Research
  • MKTG 453 Marketing Practicum
  • MKTG 460 Seminar in Marketing
  • MKTG 482 Sales Management
  • MKTG 486 Promotion Strategy
  • MKTG 489 International marketing
  • MKTG 499 Strategic Marketing Management

Students must complete at least half the course work at Alfred University and achieve a grade point average of at least 2.0 "C" in courses submitted for completion of the minor.

Faculty / Staff

We'll Help You Find the Answers

portrait

Cole Racho

Clinical Asst Prof Marketing

All Undergraduate Programs