Marketing students at Alfred University learn how to:
- Write marketing communications campaigns for a community revitalization program.
- Build online surveys and gather data to create strategies for organizations.
- Conduct research and use focus groups to build target market strategies for student start-ups and small businesses.
- Conceptualize your own product.
- Design a program to promote, price, and decide how and where to sell your own product.
- Create projects for your portfolio.
Key courses for the bachelor’s in marketing degree include:
- Digital and Social Media Marketing
- Market Research
- Consumer Behavior
- Integrated Marketing Communications
- Strategic Marketing Management
- International Marketing
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Internship Experience
Alfred encourages you to gain valuable experience through an internship after completing your first year of study. Most internships occur during the summer months. Each credit hour is equivalent to 45 hours of work. Schedules are arranged with your site supervisor. Internships may or may not be paid, depending on your host organization.
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All BS in Marketing applicants must submit an Alfred University application. Requirements include:
- Official school transcripts
- An essay or personal statement
- At least one letter of recommendation from a school counselor or academic instructor
International students must submit original or certified copies of all secondary and post-secondary transcripts or records of grades to date, along with proof of graduation. These must be prepared and authorized by the student's home institution and be accompanied by a certified English translation.
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Graduating from the bachelor’s in marketing program prepares you for a wide variety of careers, including advertising, consulting, digital marketing, market research, public relations, sales, and more.
You have the skills and knowledge to take on a range of positions within those fields. Common job titles for marketing graduates include:
- Content Marketing Associate
- Digital Marketing Specialist
- Market Research Analyst
- Marketing Coordinator
- Social Media Manager
- Communication Strategist
A marketing double major is available to any Alfred student. The dual major track allows you to focus on multiple areas, integrating your passions and your professional goals.
For example, you can pair marketing with communication studies to prepare yourself for more creative positions. Combining marketing and business analytics gets you ready to pursue more data-driven careers.
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Learn the basic principles of marketing products, services, ideas, places, and personalities. Students must complete at least half the coursework at Alfred University and achieve a grade point average of at least 2.0 in courses submitted for completion of the minor.
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