The success of every product or service, from retailing to the nonprofit sector, depends on an in-depth knowledge of the marketing process. In Alfred University's marketing major, you will develop integrated marketing communications campaigns, design a logo of your own, work with a community organization, implement marketing research projects, conduct customer analyses, and participate in product development simulations.
Join AU's lively chapter of the American Marketing Association. Prefer finance or entrepreneurship? We've got you covered.
Immersive, faculty-led study trips take you to Germany, Central America, and beyond.
You will learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills.
Alfred University is one of the elite group of institutions accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). Fewer than 5% of business schools and colleges world-wide have met the rigorous standards for this notable achievement.
You have the opportunity to take a course in graphic design taught by our University's graphic designer because we know Art is important in the professional practice of marketing.
You will need to complete the Business Professional Core and the Arts and Sciences Core, general, and arts and sciences electives totaling a minimum of 60 credit hours. In addition, all marketing majors must take:
Plus, choose from one of the following:
Additional Requirements:
Students are required to complete a Field Experience option selected from the following choices:
Quantitative Methods
Communications
Economics
Social Sciences (minimum)
Natural Sciences (minimum)
Humanities (minimum)
*MATH 151-Calculus I can substitute for MATH 104. Writing requirements are specified in the Catalog under General Education Requirements for Liberal Arts and Sciences, Basic Competencies, Written Communication.
The Bachelor's of Science business degree is composed of professional core courses shared by all majors, business courses specific to each major, business electives totaling 48 credits in business, arts and sciences and general education core courses specified for business, and liberal arts electives to reach a minimum of 60 credits of liberal arts courses (as required for all Bachelor of Science degrees). Depending on the major, you will take additional electives to reach the total of 120 credit hours required for graduation. You are also required to :
After your first year is complete, we urge all business students to gain the valuable, real-world experience only an internship can offer. Past students have interned with Fortune 500 companies, hockey foundations, religious charities, music companies, and many others.
Alfred University's minor in marketing is open to all majors. It provides you with an excellent opportunity to learn the basic principles of marketing products, services, ideas, places and/or personalities, while enhancing the skill sets valued by employers.
The minor includes 19 credit hours including:
Plus 6 credit hours from among the following:
Students must complete at least half the course work at Alfred University and achieve a grade point average of at least 2.0 "C" in courses submitted for completion of the minor.
