When Keira Hanschman arrived at Alfred University as a first-year student, she had already spent much of her life working with horses. She knew she wanted to continue pursuing that passion but decided a marketing degree would provide more career options.
At Alfred, she didn't have to choose between the two.
Keira graduated in 2026 with a Bachelor of Science in marketing and two minors in equine business management and equestrian studies. Alfred's variety of academic programs allowed her to combine her interests while earning a practical degree to prepare for her future. As an undergraduate, she studied farm management and animal husbandry alongside market research and economics. She did all this while still serving as captain of the equestrian team.
As a graduate student, she joined Alfred University's Institute for Experiential Entrepreneurship (IEE). The IEE gives students the chance to use the skills they picked up in the classroom in real-world situations. Through that opportunity, Keira worked with the Westchester Children’s Chorus to help the organization better understand its place in the market and grow its business. 
